1,001 Ways to Keep Customers Coming Back by Donna Greiner

Author:Donna Greiner [Greiner, Donna]
Language: eng
Format: epub
ISBN: 978-0-307-55395-9
Publisher: The Crown Publishing Group
Published: 2011-07-20T04:00:00+00:00

Thanks can come in many forms. How about a special event to reward special customers? Japan’s Oura Oil treated members of its “Five-Up Club” to a visit to a local orchard where they could pick their own fruit. The event drew over 300 customers.

We want customers to hear the smile in our agents’ voices, which means we have to create a work environment where employees really do smile.

—VOICE SERVICES FOR SPRINT’S LORI LOCKHART IN TRAINING

Or how about the opportunity to get into a special event? Continental Airlines recently reserved blocks of tickets at New York City’s Carnegie Hall for its OnePass members. On two nights in June 1998, members got an inside line on seats to an award-winning show featuring the music of Judy Garland, staged by Lorna Luft (Garland’s daughter) and an all-star cast including Robert Goulet, Alan King, and Vicki Carr.

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